MBA – Microfinance & Rural Management

About MBA-MFRM Explaining by Director ISAB


Microfinance and rural management are two interconnected fields that focus on economic development, poverty alleviation, and sustainable growth in rural areas, particularly in developing countries. Let's break down each concept:


  • Microfinance involves providing financial services, such as small loans, savings accounts, insurance, and financial education, to low-income individuals or groups who typically lack access to traditional banking services.
  • The cornerstone of microfinance is providing small loans, often referred to as microcredit, to empower entrepreneurs and small business owners to start or expand their businesses.
  • CMicrofinance institutions (MFIs) play a crucial role in delivering financial services to the unbanked or underbanked populations, often operating at the grassroots level.
  • The concept gained prominence with the work of Nobel laureate Muhammad Yunus and the Grameen Bank in Bangladesh, which pioneered the modern microfinance movement.

Rural Management:

  • Rural management involves the application of management principles and practices to address the unique challenges and opportunities present in rural areas.
  • Rural marketing refers to the process of promoting and selling products and services in rural areas. Rural markets are characterized by unique challenges and opportunities compared to urban markets, including lower income levels, limited access to infrastructure and communication channels, and diverse socio-cultural factors. Effectively reaching and serving rural consumers requires tailored marketing strategies that consider these unique characteristics.
  • Rural management aims to improve the quality of life for rural populations by enhancing their livelihoods, promoting sustainable development, and empowering local communities.
  • Effective rural management often requires a multidisciplinary approach, incorporating elements of economics, sociology, environmental science, and public policy.


The intersection of microfinance and rural management is particularly significant, as microfinance can be a valuable tool for promoting rural development and poverty reduction. By providing financial services tailored to the needs of rural populations, microfinance can stimulate entrepreneurship, agricultural productivity, and rural enterprises. Moreover, integrating microfinance with broader rural management strategies can enhance the effectiveness and sustainability of development interventions in rural areas.

In summary, microfinance and rural management are closely intertwined fields that aim to address poverty and promote sustainable development in rural communities. By combining financial inclusion with effective management practices, these approaches can contribute to building resilient and thriving rural economies.


To pursue a career in microfinance and rural management, individuals typically need a combination of relevant education, skills, and experience. Degrees in fields such as finance, economics, development studies, rural management, or related disciplines can provide a solid foundation. Additionally, gaining practical experience through internships, volunteer work, or entry-level positions in relevant organizations can be valuable for building expertise and networks in the field. Continuous learning, staying updated on industry trends, and networking with professionals can also enhance career prospects in microfinance and rural management.


Bachelor’s degree with 55% marks or equivalent in the agriculture and allied streams like Horticulture, Forestry, Fisheries, Sericulture, Agriculture Marketing, Home Science, Food Processing, Veterinary and Animal Sciences, Plant Sciences, Agriculture Engineering, Food Technology, Biotechnology, and allied Sciences shall be preferred for taking admissions.


Introduction to Financial Services in Rural Areas:
  • Overview of microfinance, traditional banking, and rural management
  • BImportance of financial inclusion in rural development
  • Key stakeholders and their roles in providing financial services to rural communities.
Microfinance Models and Practices:
  • Various microfinance models: Grameen Bank, Self-Help Groups, Village Savings and Loan Associations, etc.
  • Microfinance products and services tailored to rural clients
  • Best practices and challenges in implementing microfinance in rural areas
Banking Services in Rural Areas:
  • Role of banks in rural development and financial inclusion
  • Rural branch banking vs. alternative delivery channels (mobile banking, agent banking, etc.)
  • Strategies for expanding banking services in remote rural areas
Rural Economic Context and Livelihoods:
  • Understanding rural economies and livelihood patterns
  • Opportunities and challenges for income generation and employment in rural areas
  • Linkages between financial services and rural livelihood enhancement
Introduction to Rural Marketing:
  • Definition and scope of rural marketing
  • Characteristics and dynamics of rural markets
  • Importance of rural markets in the overall marketing landscape
Rural Consumer Behavior:
  • Understanding the socio-economic, cultural, and psychological factors influencing rural consumer behavior
  • Differences between rural and urban consumers
  • Buying patterns, preferences, and decision-making processes in rural areas
Market Segmentation and Targeting:
  • Segmentation of rural markets based on demographics, psychographics, and behavior
  • Targeting strategies to reach specific segments within rural markets
  • Positioning products and services effectively in rural contexts
Product Development and Innovation for Rural Markets:
  • Adaptation of products and services to meet the needs and preferences of rural consumers
  • Innovation in product design, packaging, and pricing for rural markets
  • Case studies of successful product innovations targeting rural consumers
Distribution and Supply Chain Management in Rural Areas:
  • Challenges and opportunities in rural distribution networks
  • Designing efficient and cost-effective distribution channels for rural markets
  • Role of intermediaries such as rural retailers, wholesalers, and village-level entrepreneurs
Promotion and Communication Strategies:
  • Designing communication messages tailored to rural audiences
  • Selecting appropriate media channels for reaching rural consumers (e.g., radio, outdoor advertising, mobile vans)
  • Leveraging traditional and digital marketing tools for effective rural communication
Rural Branding and Positioning:
  • Building strong rural brands that resonate with local values and aspirations.
  • Strategies for creating brand awareness and loyalty in rural markets.
  • Managing brand reputation and credibility in rural contexts
Governance and Institutions in Rural Finance:
  • Role of local governance structures in promoting access to financial services
  • Strengthening rural financial institutions and cooperatives
  • Policy and regulatory frameworks supporting rural finance and microfinance
Innovation and Technology in Rural Financial Services:
  • Role of technology in overcoming barriers to financial access in rural areas
  • Digital financial services and mobile money platforms in rural communities
  • Innovations in credit scoring, risk management, and client outreach
Social Development and Financial Inclusion:
  • Gender-sensitive approaches to rural finance and microfinance
  • Financial literacy and capability-building initiatives for rural clients
  • Social impact assessment of rural financial services interventions
Case Studies and Practical Applications:
  • Analysis of successful rural finance and microfinance projects worldwide
  • Field visits or virtual simulations to understand real-life challenges and opportunities
  • Group projects or case competitions focusing on designing financial solutions for rural communities
Policy Analysis and Advocacy in Rural Finance:
  • Analyzing policy frameworks and advocacy strategies to promote rural finance and microfinance
  • Policy dialogue and stakeholder engagement for inclusive rural development
  • Role of international organizations and donor agencies in supporting rural finance initiatives
Ethical Considerations and Responsible Finance:
  • Ethical principles in rural finance and microfinance
  • Client protection and responsible lending practices
  • Avoiding over-indebtedness and usurious practices in rural lending
  • Development of business plans and loan proposal


Applicants shall be evaluated and assessed based on their Profile, Interest and Performance at ISA’BEST exam.


Max 60 students will be allowed for 2 year MBA – MFRM program including classroom teaching, internship, Live assignment & placement assistance


# Fee Type Amount (INR) inclusive of GST
1 Online application Fee 650
2 Registration Fee 30,000
3 Total Program Fee 7,35,000*(Registration fee included)
Note- Hostel fees are not included in the above fees.


A career in microfinance and rural management can be both rewarding and impactful, offering opportunities to contribute to poverty alleviation and sustainable development in rural areas. Here are some potential career paths and roles within these fields:

Microfinance & Banking Institutions
  • Positions within MFIs include roles such as loan officers, credit analysts, branch managers, and operations managers.
  • Loan officers work directly with clients, assessing their credit needs, disbursing loans, and providing financial education and support.
  • Credit analysts evaluate loan applications, assess credit risk, and make recommendations regarding loan approvals.
  • Branch managers oversee the day-to-day operations of MFI branches, ensuring compliance with regulations, managing staff, and expanding outreach.
Social Enterprises and Non-Governmental Organizations (NGOs):
  • Many social enterprises and NGOs focus on microfinance and rural development initiatives.
  • Opportunities may exist in project management, program coordination, monitoring and evaluation, and capacity building.
  • Roles may involve designing and implementing microfinance programs, conducting training sessions for rural entrepreneurs, and evaluating the impact of development projects.
Government Agencies and Development Organizations:
  • Government agencies and international development organizations often implement microfinance and rural development programs.
  • Careers in these organizations may involve policy analysis, program design, project management, and technical assistance.
  • Professionals may work on initiatives related to agricultural finance, rural infrastructure development, community empowerment, and poverty reduction strategies.
Consulting Firms and Research Institutions:
  • Consulting firms and research institutions may offer opportunities to work on projects related to microfinance and rural management.
  • Roles may include conducting market assessments, feasibility studies, impact evaluations, and policy analysis.
  • Professionals may provide advisory services to MFIs, governments, and other stakeholders on best practices in microfinance and rural development.
  • Loan officer
  • Credit analyst
  • Branch manager and operations manager
  • Rural Marketing Manager
  • Market Research Analyst
  • Distribution and Channel Development Manager
  • Product Development Manager
  • Sales and Business Development Manager
  • Corporate Social Responsibility (CSR) Manager
  • Rural Sales Executive
  • Rural Development Officer

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Last Date: 30.04.2024

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